00693nam0-22002531i-450-990002799750403321000279975FED01000279975(Aleph)000279975FED0100027997520000920d1964----km-y0itay50------baENGMarketingAn introductory analysis.by Ma tthews J.B. Buzzell R.D. e altri.New YorkMcGraw-Hill1964Matthews,J.B.373093Buzzell,Robert D.ITUNINARICAUNIMARCBK9900027997504033214-0-3191591ECAECAMarketing421859UNINAING01