00697nam0-22002411i-450-990002761040403321000276104FED01000276104(Aleph)000276104FED0100027610420000920d1972----km-y0itay50------baENGAdvertising and promotion for retailingtext and cases.by Laurence W. Jacobs.GlenviewScott Foresman1972Jacobs,Laurence W.112783ITUNINARICAUNIMARCBK9900027610404033214-6-353709ECAECAAdvertising and promotion for retailing422415UNINAING01