00999nam0-22003371i-450-99000275944040332120040714102701.0000275944FED01000275944(Aleph)000275944FED0100027594420030910d1963----km-y0itay50------baengUSMeasuring advertising effectivenessDarrell Blaine Lucas, Steuart Henderson BrittNew YorkMcGraw-Hill1963XI, 399 p.24 cmMcGraw-Hill series in marketing and advertising001000620851PubblicitàSociologiaLucas,Darrel Blaine372343Britt,Steuart Henderson112731ITUNINARICAUNIMARCBK9900027594404033214-6-150835 itaECA13750 LUC7168/ISESECASESMeasuring advertising effectiveness422760UNINA