00943nam0-22003131i-450 99000275943040332120230324111908.0000275943FED01000275943(Aleph)000275943FED0100027594320000920d1950----km-y0itay50------baengUSAdvertising psychology and researchan introductory bookby Darrell Blaine Lucas and Steuart Henderson BrittNew YorkMcGraw-Hill1950XI, 765 p.[3] c. di tav.ill.24 cmPubblicitàPsicologia659.1Lucas,Darrel Blaine372343Britt,Steuart Henderson112731ITUNINARICAUNIMARCBK9900027594304033214-6-1907031 ITAECAECAAdvertising psychology and research3064589UNINAING01