00721nam0-22002531i-450-990002711940403321000271194FED01000271194(Aleph)000271194FED0100027119420000920d1972----km-y0itay50------baENGNew Product venture management.by Karger Delmar W. e Murdick Robert G.New YorkGordon and Breach1972Karger,Delmar W.111189Murdick,Robert G.ITUNINARICAUNIMARCBK9900027119404033214-3-49TIC 4550ECAECANew Product venture management426431UNINAING01