00898nam0-22003251i-450 99000266155040332120230324104756.0000266155FED01000266155(Aleph)000266155FED0100026615520000920d1959----km-y0itay50------baengUSAdvertising managementtext and casesby Neil H. Borden and Martin V. MarshallRevised edHomewood (Illinois)Irwin1959XIII, 1065 p.ill.24 cmAziendeGestione658Borden,Neil H.108928Marshall,Martin V.567271ITUNINARICAUNIMARCBK9900026615504033214-6-98-TI281ECAECAAdvertising management1041977UNINAING01