00731nam0-22002531i-450-990002660810403321000266081FED01000266081(Aleph)000266081FED0100026608120000920d1964----km-y0itay50------baENGCases in Advertising Managementby Boyd H. W.-Fryburger V.PH.-Westfall R.PL.New YorkMcGraw-Hill1964Boyd,Harper W.108844Fryburger,V.pH. Westfall,R.plITUNINARICAUNIMARCBK9900026608104033214-6-176-TI1528ECAECACases in Advertising Management430927UNINAING01