00826nam0-22002891i-450-99000265856040332120130220125534.00-7002-2286-3000265856FED01000265856(Aleph)000265856FED0100026585620030910d1970----km-y0itay50------baengUSAdvertising fundamentalsPhilip Ward Burton, J. Robert MillerScrantonInternational textbook company1970XII, 769 p.ill.24 cmBurton,Philip Ward108772Miller,John Robert493487ITUNINARICAUNIMARCBK9900026585604033214-6-201-TI2946ECAECAAdvertising fundamentals431066UNINA