00804nam0-22002651i-450-99000265611040332120100510160702.0000265611FED01000265611(Aleph)000265611FED0100026561120030910d1967----km-y0itay50------baengReadings in marketingthe qualitative and quantitative areasedited by Philip R. Cateora and Lee RichardsonNew YorkAppleton Century Crofts1967462 p.ill.24 cmCateora,Philip R.106783Richardson,Lee108666ITUNINARICAUNIMARCBK9900026561104033214-0-209-TI2645ECAECAReadings in marketing431346UNINA