00875nam0-22002891i-450 99000265363040332120230710083841.0000265363FED01000265363(Aleph)000265363FED0100026536320000920d1954----km-y0itay50------baengMotivation research in advertising and marketingGeorge Horsley SmithNew YorkMcGraw-Hill1954XVIII, 242 p.ill.24 cmAdvertising research foundation publicationsPubblicitàRicerche motivazionaliSmith,H.G.370038ITUNINARICAUNIMARCBK9900026536304033214-1-197-TI07037ECAECAMotivation Research in advertising and marketing430513UNINAING01