00696nam0-22002411i-450-990002653340403321000265334FED01000265334(Aleph)000265334FED0100026533420000920d1974----km-y0itay50------baENGLaunching new products in competitive marketsby Skinner R.N.LondonAssociated Business Programmes1974Skinner,R.N.370023ITUNINARICAUNIMARCBK9900026533404033214-3-4--TI3797ECAECALaunching new products in competitive markets430706UNINAING01