00679nam0-22002411i-450-990002651570403321000265157FED01000265157(Aleph)000265157FED0100026515720000920d1981----km-y0itay50------baENGHandbook of innovative marketing techniquesby SeltzReading, Mass.Addison-Wesley1981Seltz,David D.35171ITUNINARICAUNIMARCBK9900026515704033214-6-209-TI5459ECAECAHandbook of innovative marketing techniques430809UNINAING01