00618nam0-22002411i-450-990002650490403321000265049FED01000265049(Aleph)000265049FED0100026504920000920d1965----km-y0itay50------baENGScience in MarketingSchwartz G.New YorkWiley1965Schwartz,G.108444ITUNINARICAUNIMARCBK9900026504904033214-0-274-TI369ECAECAScience in Marketing430762UNINAING01