00732nam0-22002651i-450-990002650400403321000265040FED01000265040(Aleph)000265040FED0100026504020000920d1981----km-y0itay50------baENGMarketing decision modelsSchultz Randall L Zoltner Andris A.New YorkNorth Holland198123 cmpp298Schultz,Randall L.108436Zoltners,Andris A.ITUNINARICAUNIMARCBK9900026504004033214-0-408-TIs.i.ECAECAMarketing decision models430767UNINAING01