00648nam0-22002411i-450-990002645550403321000264555FED01000264555(Aleph)000264555FED0100026455520000920d1969----km-y0itay50------baENGManaging the marketing functionby Rathmel l J.M.New YorkWiley1969Rathmell,John M.108205ITUNINARICAUNIMARCBK9900026455504033214-0-79s.i.ECAECAManaging the marketing function431864UNINAING01