00743nam0-22002651i-450-990002628870403321000262887FED01000262887(Aleph)000262887FED0100026288720000920d1979----km-y0itay50------baENGConsumer behaviorbasic findings and mana gement implicationsdi ZALTMAN Gerald-WAL LENDORF MelanieNew YorkWiley1979Zaltman,Gerald107194Wallendorf,MelanieITUNINARICAUNIMARCBK9900026288704033214-0-353-TI5027ECAECAConsumer behavior432443UNINAING01