00736nam0-22002651i-450-99000262715040332120070103114714.0000262715FED01000262715(Aleph)000262715FED0100026271520030910d1970----km-y0itay50------baengUSMarketingtheory and applicationWalter B. Wentz, Gerald I. EyrichNew YorkHarcourt Brace & World1970Wentz,Walter B.107239Eyrich,Gerald I.107240ITUNINARICAUNIMARCBK9900026271504033214-0-135-TI43464 bECAECAMarketing432330UNINA