00702nam0-22002651i-450-990002627130403321000262713FED01000262713(Aleph)000262713FED0100026271320000920d1970----km-y0itay50------baENGMarketing through measurementdi WENSLEY -KEAYOxfordPergamon Press1970Wensley,G. L.110858Keay,FrederickITUNINARICAUNIMARCBK9900026271304033214-1-85-TI3049ECAECAMarketing through measurement432328UNINAING01