00742nam0-22002771i-450-990002626410403321000262641FED01000262641(Aleph)000262641FED0100026264120000920d1984----km-y0itay50------baENGReadings in consumer behaviordi WALLENDO RF-ZALTMANNew YorkJohn Wiley1984456 pp.24 cmWallendorf,Melanie107193Zaltman,GeraldITUNINARICAUNIMARCBK9900026264104033219-3-34-TI5981ECAECAReadings in consumer behavior432274UNINAING01