00929nam0-22003011i-450 99000261888040332120230324103616.0000261888FED01000261888(Aleph)000261888FED0100026188820000920d1957----km-y0itay50------baengUSAdvertising at the Point of Purchaseedited and compiled by the Association of National advertiserswith the cooperation of the Point-of-Purchase advertising instituteNew YorkMcGraw-Hill1957VII, 240 p.ill.24 cmPubblicità659.1Association of National advertisersITUNINARICAUNIMARCBK9900026188804033214-6-95-TIs.i.ECAECAAdvertising at the point of purchase433555UNINAING01