00785nam0-22002531i-450-990002617180403321000261718FED01000261718(Aleph)000261718FED0100026171820000920d1957----km-y0itay50------baENGMarketing Behavior and Executive Action A Functional Approach to Marketing Theorydi ALDERSONHomewood (Illinois)Richard D.Irwin1957Alderson,Michael101969ITUNINARICAUNIMARCBK9900026171804033214-0-180-TI163ECAECAMarketing Behavior and Executive Action A Functional Approach to Marketing Theory433652UNINAING01