00709nam0-22002531i-450-99000261637040332120031029110200.0000261637FED01000261637(Aleph)000261637FED0100026163720030910d1971----km-y0itay50------baengConsumerismsearch for the consumer interestdi David Aaker, George DayNew YorkThe Free Press1971Aaker,David A.106703Day,George S.106011ITUNINARICAUNIMARCBK9900026163704033214-1-312-TI2928ECAECAConsumerism433712UNINA