00708nam0-22002531i-450-99000261635040332120031029105948.0000261635FED01000261635(Aleph)000261635FED0100026163520030910d1975----km-y0itay50------baengAdvertising managementdi David A. Aaker, John G. MyersEnglewood CliffsPrentice Hall1975Aaker,David A.106703Myers,John G.106704ITUNINARICAUNIMARCBK9900026163504033214-6-24-TI3953ECAECAAdvertising management12530UNINA