00809nam0-22002771i-450-99000261218040332120070103114229.0000261218FED01000261218(Aleph)000261218FED0100026121820030910d1964----km-y0itay50------baengUSMarketingthe firm's viewpointSchuyler F. Otteson, William G. Panchar, James M. PattersonNew YorkMacMillan Company1964Otteson,Schuyler Franklin283945Panschar,William G.283946Patterson,James M.283947ITUNINARICAUNIMARCBK9900026121804033214-0-96-TI2024ECAECAMarketing433124UNINA