00800nam0-22002651i-450-99000260967040332120050726162331.0000260967FED01000260967(Aleph)000260967FED0100026096720030910d1978----km-y0itay50------baengBuilding implementable marketing modelsPhilippe A. Naert and Peter S. H. LeeflangLeidenMartinus Nijhoff1978xii, 406 p.ill.23 cmNaert,Philippe A.<1943- >106398Leeflang,Peter S. H.ITUNINARICAUNIMARCBK9900026096704033214-0-304-TI4797ECAECABuilding implementable marketing models433322UNINA