00756nam0-22002891i-450-99000260921040332120110214183510.0000260921FED01000260921(Aleph)000260921FED0100026092120030910d1978----km-y0itay50------baengUSMacro marketingReed Moyer, Michael D. Hutt2nd ed.Santa BarbaraWiley1978xii, 201 p.23 cmMoyer,Reed106360Hutt,Michael D.106361ITUNINARICAUNIMARCBK9900026092104033214-0-307-TI4832ECAECAMacro marketing434738UNINA