00776nam0-22002771i-450-990002607100403321000260710FED01000260710(Aleph)000260710FED0100026071020000920d1984----km-y0itay50------baENGMeasurement readings for marketing researchdi MICHAEL PaulChicagoAmerican Marketing Association1984374 pp.29 cmMichael,Paul369102Peter,Paul J.ITUNINARICAUNIMARCBK9900026071004033214-1-351-TIS.I.ECAECAMeasurement readings for marketing research434840UNINAING01