00740nam0-22002651i-450-99000260667040332120070103132327.0000260667FED01000260667(Aleph)000260667FED0100026066720030910d1971----km-y0itay50------baengPromotional strategydi Engel, Wales e WarshawHomewood (Illinois)Irwin1971Engel,James F.89505Wales,Hugh Gregory297535Warshaw,Martin R.286044ITUNINARICAUNIMARCBK9900026066704033214-6-2-TI3577ECAECAPromotional strategy434807UNINA