00757nam0-22002651i-450-99000260538040332120160502135605.0000260538FED01000260538(Aleph)000260538FED0100026053820030910d1974----km-y0itay50------baengAdvertisingits role in modern marketingS. Watson Dunn, Arnold M. Barban3rd edHinsdale, Ill.Dryden Press1974Dunn,Samuel WatsonBarban,Arnold M.ITUNINARICAUNIMARCBK9900026053804033214-6-38-TI3656ECAECAAdvertising its role in modern marketing434505UNINA