00688nam0-22002411i-450-99000260532040332120160502135544.0000260532FED01000260532(Aleph)000260532FED0100026053220030910d1969----km-y0itay50------baengAdvertisingits role in modern marketingS. Watson DunnNew YorkHolt Rinehart and Winston1969Dunn,Samuel WatsonITUNINARICAUNIMARCBK9900026053204033214-6-23-TI4037ECAECAAdvertising its role in modern marketing434505UNINA