00696nam0-22002651i-450-990002600630403321000260063FED01000260063(Aleph)000260063FED0100026006320000920d1964----km-y0itay50------baENGTheory in marketingdi COX-ALDERSON-SHAPI ROHomewood (Illinois)Irwin1964Cox,Robert G.1358486Alderson,WroeITUNINARICAUNIMARCBK9900026006304033214-0-273-TI1833ECAECATheory in marketing3368607UNINAING01