00690nam0-22002651i-450-990002600580403321000260058FED01000260058(Aleph)000260058FED0100026005820000920d1964----km-y0itay50------baENGTheory in marketingdi COX-ALDERSON-SH APIROHomewood (Illinois)Irwin1964Cox,Reavis105909Alderson,WroeITUNINARICAUNIMARCBK9900026005804033214-0-95-TI2391ECAECATheory in marketing434393UNINAING01