00870nam0-22002891i-450-99000211641040332120080617104805.0000211641FED01000211641(Aleph)000211641FED0100021164120030910d1997----km-y0itay50------baengUSWhy do consumers pay more for store brands?Ray Sethuraman, Catherine ColeCambridge (Massachussetts)Marketing Science Institute199747 p.28 cmWorking Paper. Report97- 126Sethuraman,Raj294958Cole,CatherineITUNINARICAUNIMARCBK99000211641040332162 380 SETDepa 9170DAGEADAGEAWhy do consumers pay more for store brands395455UNINA