00900nam0-22002771i-450-99000211640040332120080522105010.0000211640FED01000211640(Aleph)000211640FED0100021164020030910d2000----km-y0itay50------baengGBWhat makes consumers pay more for national brands than for store brandsimage or quality?Ray SethuramanCambridge (Massaxhusetts)Marketing Science Institute200032 p.28 cmWorking Paper Series. Report-110Sethuraman,Raj294958ITUNINARICAUNIMARCBK99000211640040332162 380 SETDEPA 9169DAGEADAGEAWhat makes consumers pay more for national brands than for store brands395456UNINA