00856nam0-22002891i-450-99000211221040332120071024102630.00-13-261363-8000211221FED01000211221(Aleph)000211221FED0100021122120030910d1997----km-y0itay50------baengUSMarketing managementanalysis, planning, implementation and controlPhilip Kotler9.Upper Saddle River (New Jersey)Prentice Hall International Inc.1997XL, 513 p.26 cmKotler,Philip<1931- >34994ITUNINARICAUNIMARCBK99000211221040332162 381.74 KOTPresidenza 108DAGEADAGEAMarketing management192800UNINA