00815nam0 22002891i 450 99000211155040332120070928093425.0000211155FED01000211155(Aleph)000211155FED0100021115520030910d1996----km-y0itay50------baengUS<<The >>new positioningthe latest on the World' s - 1 Business StrategyJack Trout with Steve RivkinNew YorkMcGraw-Hill1996173 p.23 cmPubblicitàTrout,Jack89408Rivkin,SteveITUNINARICAUNIMARCBK99000211155040332162 659.1 TROSPEC.NE 78DAGEADAGEANew positioning395135UNINA