00979nam0-22003611i-450 99000180703040332120191030122836.00-395-79005-0000180703FED01000180703(Aleph)000180703FED0100018070320030910d1997----km-y0itay50------baengUSy-------001yyMarketingconcepts and strategiesSally Dibb, Lyndon Simkin, William M. Pride, O.C. Ferrell3rd ed.BostonHoughton Mifflin Company1997XXI, 842 p.25 cmMarketing380.1Dibb,SallyFerrell,O. C.Pride,William M.Simkin,LyndonITUNINARICAUNIMARCBK99000180703040332160 380.1 DIBS 19976433FAGBCFAGBCMarketing55295UNINA