00730nam0-22002891i-450-99000071476040332120001010000071476FED01000071476(Aleph)000071476FED0100007147620001010d--------km-y0itay50------baitay-------001yyGiottoEnzo CarliMilanoElecta195264 p.17 cmAstra - Arengarium. Pittori19Carli,Enzo<1910-1999>36210ITUNINARICAUNIMARCBK990000714760403321MON A 843583FARBCFARBCGiotto323226UNINAING0102875nam 2200601Ia 450 991045098480332120200520144314.01-280-92920-097866109292071-84663-499-7(CKB)1000000000337250(EBL)306211(OCoLC)182761201(SSID)ssj0000465442(PQKBManifestationID)11319450(PQKBTitleCode)TC0000465442(PQKBWorkID)10457024(PQKB)10230964(MiAaPQ)EBC306211(Au-PeEL)EBL306211(CaPaEBR)ebr10185532(OCoLC)648296877(EXLCZ)99100000000033725020070112d2007 uy 0engur|n|---|||||txtccrContemporary thinking, topics and trends in international branding, part 1[electronic resource] /guest editors T.C. Melewar and Joseann SmallBradford Emerald Group Pressc20071 online resource (130 p.)International Marketing Review ;24, no. 3Description based upon print version of record.1-84663-498-9 Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; Understanding international branding: defining the domain and reviewing the literature; Global branding, country of origin and expertise; An investigation of global versus local online branding; Global brand communities across borders: the Warhammer case; How cultural differences in uncertainty avoidance affect product perceptions; Revitalising suffering multinational brands: an empirical study; List of reviewersInternational branding, as an area of research in international marketing, needs a domain and an impetus of its own. This e-book seeks to lift international branding out of out the shadow of international marketing and out of a pattern of largely replication studies centered on the standardization/localization debate. The articles that comprise the e-book seek a more comprehensive understanding of the dimensions of international branding and of its related paradigms. The international focus and affiliations of the academics contributing to this compendium add to the interesting diversity inherExport marketingBranding (Marketing)Electronic books.Export marketing.Branding (Marketing)382.3382.65Melewar T. C931772Small Joseann931773MiAaPQMiAaPQMiAaPQBOOK9910450984803321Contemporary thinking, topics and trends in international branding, part 12095949UNINA01639nas 2200433 a 450 991069772130332120081118135111.0(CKB)5470000002391763(OCoLC)273051299(EXLCZ)99547000000239176320081118a20009999 |a engur|||||||||||txtrdacontentcrdamediacrrdacarrierMathematics[electronic resource]Washington, DC U.S. Dept. of Education, Office of Educational Research and Improvementvolumes digital, PDF filesDescription based on first issue; title from PDF t.p. (viewed Nov. 18, 2008).Latest issue consulted: 2007.Mathematics MathematicsStudy and teaching (Elementary)United StatesStatisticsPeriodicalsMathematicsStudy and teaching (Secondary)United StatesStatisticsPeriodicalsMathematical abilityTestingPeriodicalsStatistics.lcgftMathematicsStudy and teaching (Elementary)MathematicsStudy and teaching (Secondary)Mathematical abilityTestingNational Assessment of Educational Progress (Project)National Center for Education Statistics.Institute of Education Sciences (U.S.)United States.Office of Educational Research and Improvement.GPOGPOJOURNAL9910697721303321Mathematics79504UNINA