00987nam0 22002893i 450 UBO025326920231121125852.0013561929720230125d1992 ||||0itac50 baengusz01i xxxe z01nMarketing modelsGary L. Lilien, Philip Kotler, K. Sridhar MoorthyEnglewood CliffsPrentice Hall Internationalc1992XV, 803 p.24 cm.Lilien, Gary L.MILV128372070108608Kotler, PhilipCFIV011705Moorthy, K. SridharUBOV101791ITIT-0120230125IT-FR0099 Biblioteca Area IngegneristicaFR0099 NUBO0253269Biblioteca Area Ingegneristica 54FR-ING 658.8 LIL 54SBA0000000365 VMB A4 A 2023012520230125 54Marketing models3639700UNICAS