01403nam0 22003493i 450 RMS013982220231121125808.0047140400420141021d2001 ||||0itac50 baengusz01i xxxe z01nOne-to-one Web marketingbuild a relationship marketing strategy one customer at a timeCliff Allen, Deborah Kania, Beth Yaeckelwith a foreword by Christopher Locke2.nd edNew York <etc.>Wiley & Sons2001XV, 351 p.24 cm.<1> CD-RomWiley computer publishing001RMS00282282001 Wiley computer publishingMarketing relazionaleFIRRMLC377966I658.81220Allen, CliffPUVV2253140701446949Kania, DeborahPUVV2253150701446950Yaeckel, BethPUVV2253160701189156ITIT-0120141021IT-FR0098 Biblioteca Area Giuridico EconomicaFR0098 RMS0139822Biblioteca Area Giuridico Economica 53IMP 658.812/26 53VM 0000117905 VM barcode:ECO014585. - Inventario:6679. - Fondo:Sala consultazioneVMA 2002041920121204 53One-to-one Web marketing3634819UNICAS