01154nam0 22003131i 450 RML028317820231121125731.0883866171520121121d2004 ||||0itac50 baitaitz01i xxxe z01nMarketing strategico e operativomarket-driven managementJean-Jacques Lambin4. edMilano McGraw-Hill c2004xiv, 487 p.fig.26 cmTit. orig.: Marketing stratégique et opérationnel, Du marketing à l'orientation-marché, 5. ed.Marketing strategicoFIRRMLC377211I658.800120Lambin, Jean-JacquesRMLV15072479664ITIT-0120121121IT-FR0099 Biblioteca Area IngegneristicaFR0099 RML0283178Biblioteca Area Ingegneristica 54DMS 658.8001 LAM 54VM 0000529015 VM barcode:BAIN000376. - Inventario:1685MVMA 2005021020121204 54Marketing stratégique15035UNICAS