01010nam0 22002651i 450 RML023642420231121125702.020121121d1995 ||||0itac50 baitaitz01i xxxe z01nMarket segmentationA step-by-step approach to creating profitable market segmentsMalcolm McDonald and Ian Dunbar : foreword by Sir Colin MarshallLondon Macmillan Press 1995xvii,271 p.fig.23 cm.McDonald, Malcolm H.B.RMLV150879746842Dunbar, IanRMLV15087827876ITIT-0120121121IT-FR0098 Biblioteca Area Giuridico EconomicaFR0098 RML0236424Biblioteca Area Giuridico Economica 53IMP 658.5/12 53VM 0000050695 VM barcode:0004360VMA 1995121120121204 53Market segmentation3619429UNICAS