01018nam0 22002651i 450 RML023628920231121125702.020121121d1985 ||||0itac50 baitaitz01i xxxe z01nMarketing imaginationil professore di Business Administration alla Harvard Business School spiega come trasformare con fantasia il marketing in uno strumento formidabileTheodore Levitt2a ed[Milano] Sperling & Kupfer 1985241 p.fig.22 cmLEVITT, TheodoreRMLV150763112757ITIT-0120121121IT-FR0098 Biblioteca Area Giuridico EconomicaFR0098 RML0236289Biblioteca Area Giuridico Economica 53IMP 658/ E M 12 53VM 0000049195 VM barcode:0004225VMA 1994031220121204 53Marketing imagination197045UNICAS