00841nam0 22002531i 450 RML023624320231121125702.020121121d1991 ||||0itac50 baitaitz01i xxxe z01nMarketingJean-Jacques LambinMilano McGraw-Hill 1991xvii,433 p.fig.24 cm.Lambin, Jean-JacquesRMLV15072479664ITIT-0120121121IT-FR0098 Biblioteca Area Giuridico EconomicaFR0098 RML0236243Biblioteca Area Giuridico Economica 53IMP 658/597 BIS 53VM 0000048705 VM barcode:0004179VMA 1995042120121204 53La marketing strategique37392UNICAS