01382nam0 22003373i 450 VAN027833920240620101736.161N978981196509820240620d2022 |0itac50 baengSG|||| |||||Artificial Neural Networks and Structural Equation ModelingMarketing and Consumer Research ApplicationsAlhamzah Alnoor, Khaw Khai Wah, Azizul Hassan editorsSingaporeSpringer2022ix, 341 p.ill.24 cmArtificial neural network for consumer researchKW:KSocial commerce and technologyKW:KStructural equation modelling for consumer researchKW:KSustainabilityKW:KTechnology acceptance in marketing and consumer researchKW:KSGSingaporeVANL000061AlnoorAlhamzahVANV230873HassanAzizulVANV230875WahKhaw KhaiVANV230874Springer <editore>VANV108073650ITSOL20240621RICAhttps://doi.org/10.1007/978-981-19-6509-8E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethNVAN0278339Artificial neural networks and structural equation modeling3083177UNICAMPANIA