01928nam0 22004573i 450 VAN025694220230911034306.790N978364251565120230412d1976 |0itac50 baengDE|||| |||||Mathematical Models in MarketingA Collection of AbstractsUrsula H. FunkeWith a Preface by M. BeckmannBerlinSpringer, 1976xx514 p. ; 24 cm001VAN00327272001 Lecture notes in economics and mathematical systems210 BerlinSpringer13291-XXGame theory, economics, finance, and other social and behavioral sciences [MSC 2020]VANC025601MF90-XXOperations research, mathematical programming [MSC 2020]VANC025650MFConsumer goodsKW:KConsumptionKW:KDecision theoryKW:KDistributionKW:KEvaluationKW:KGame TheoryKW:KInnovationKW:KMarket segmentationKW:KMarketingKW:KMathematicaKW:KPricesKW:KSimulationKW:KBerlinVANL000066FunkeUrsula H.VANV21041955770BeckmannMartin J.VANV210420Springer <editore>VANV108073650ITSOL20240614RICAhttps://doi.org/10.1007/978-3-642-51565-1E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICAIT-CE0120VAN08NVAN0256942BIBLIOTECA DEL DIPARTIMENTO DI MATEMATICA E FISICA08CONS e-book 5958 08eMF5958 20230627 Mathematical models in marketing436113UNICAMPANIA