02395nam0 22003013i 450 VAN024512920220426120154.589N978135009029320220426d2021 |0itac50 baengGB|||| |||||Fashion promotionBuilding a Brand Through Marketing and CommunicationGwyneth MooreLondon Bloomsbury Visual Arts2021159 p.ill.23 cmFashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways. The new edition covers the impact of mobile technology on fashion retail transactions and marketing, the role of virtual and augmented reality and the increasing importance of sustainable production and distribution.Fashion, Fashion Marketing, Advertising and Promotion (Fashion)VANC036936ARGBLondonVANL000015MooreGwynethVANV200202479574Bloomsbury <editore>VANV144572650ITSOL20230616RICAhttps://www.bloomsburycollections.com/book/fashion-promotion-building-a-brand-through-marketing-and-communication/E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth.BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALEIT-CE0107VAN01NVAN0245129BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALE01CONS E-BOOK SBAARCH 01EBA245129 20220426 E-book - Accesso al full-test attraverso riconoscimento IP di Ateneo, proxy e/o Schibboleth.Fashion promotion259823UNICAMPANIA