02562nam0 22003613i 450 VAN018253420210714032013.107978-18-452-0778-6hardback978-18-452-0779-3paperbackN9781474263368online20210714d2009 |0itac50 baengGB|||| |||||Chinese fashionfrom Mao to nowJuanjuan WuOxfordNew YorkBerg2009XVI, 216 p.ill.24 cmHow has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? This book provides the first comprehensive account of modern Chinese fashion from 1978 to the present day. The post-Mao era witnessed the birth of the Chinese market economy, the reawakening of Chinese fashion, and the rejuvenation of Chinese society. The program of economic reform turned China into the world's leading manufacturing powerhouse, and the Chinese fashion industry now plays a key international role. During the same period, Western companies discovered China as a significant market for branded fashion and luxury goods. This book, which takes a chronological approach, offers an analysis of the development of the Chinese fashion industry as well as an analysis of the relationship between dress, gender, identity and consumption in contemporary China. As such it will be welcomed by all students of fashion and textiles.VAN0182535Chinese fashion : from Mao to now1824855AbbigliamentoCinaSec. 20.-21.StoriaVANC036374ARUSNew YorkVANL000011GBOxfordVANL000020391.0095122WuJuanjuanVANV163725818443BergVANV114315ITSOL20230616RICAhttps://www.bloomsburycollections.com/book/chinese-fashion-from-mao-to-now/E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth.BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALEIT-CE0107VAN01NVAN0182534BIBLIOTECA DEL DIPARTIMENTO DI ARCHITETTURA E DISEGNO INDUSTRIALE01CONS E-BOOK SBAARCH 01EBA182534 20210714 E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o Shibboleth.Chinese fashion : from Mao to now1824855UNICAMPANIA