01250nam0 22003013i 450 VAN010796320230705103358.863N978365824878920170216d2019 |0itac50 baengDE|||| |||||Advances in Advertising Research XMultiple Touchpoints in Brand Communication Enrique Bigne, Sara Rosengren editorsWiesbadenSpringer2019XI, 240 p.24 cm001VAN02607442001 European Advertising Academy210 WiesbadenSpringerDEWiesbadenVANL000457BigneEnriqueVANV214889RosengrenSaraVANV214890Springer <editore>VANV108073650ITSOL20240614RICAhttps://doi.org/10.1007/978-3-658-24878-9E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA CENTRO DI SERVIZIO SBAVAN15NVAN0107963BIBLIOTECA CENTRO DI SERVIZIO SBA15CONS SBA EBOOK 628 15EB 628 20170220 Advances in Advertising Research X2456085UNICAMPANIA