02596nam0 22003613i 450 VAN010739020221130053642.907978-07-656-4657-6978-13-17-21161-7978-13-17-21162-420170119d2016 |0itac50 baengUS|||| |||||ˆThe ‰blueprint for strategic advertisinghow critical thinking builds successful campaignsMargo BermanNew YorkRoutledge2016XVI, 208 p. ; 24 cmThe Blueprint for Strategic Advertising's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman's compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a'blueprint'to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.Strategic planningVANC032801ECAdvertisingVANC032860ECCritical thinkingVANC032861ECUSNew YorkVANL000011659.11121BermanMargoVANV082904721081Routledge <editore>VANV108268650ITSOL20230811RICAhttps://search.ebscohost.com/login.aspx?custid=s7606536&authtype=ip,sso&direct=true&site=ehost-live&scope=site&db=nlabk&db=nlebk&AN=1271550E-book – Accesso al full-text attraverso riconoscimento IP di Ateneo, proxy e/o ShibbolethBIBLIOTECA DEL DIPARTIMENTO DI ECONOMIAIT-CE0106VAN03NVAN0107390BIBLIOTECA DEL DIPARTIMENTO DI ECONOMIA03CONS e-book(1271550) 03BDE562 20170119 BuonoBlueprint for strategic advertising1412600UNICAMPANIA